Direction One

HUL Marketing Strategy: 3 Lessons Marketers Can Learn from Hindustan Unilever

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What makes HUL’s marketing strategy so interesting to FMCG professionals? It isn’t just the strength of brands such as Surf Excel, Dove or Lakmé. The real lessons are in how HUL manages categories, shifts its portfolio toward future growth, invests in digital marketing and adapts its distribution across general trade, modern trade, e-commerce and quick […]