HUL Case Study| 2026 – HUL Reveals Its Marketing Strategy for Winning in New India
In this HUL case study, we look at the HUL marketing strategy for 2026 for winning in new India. What if one of India’s largest FMCG companies gave marketers a detailed look at how it plans to grow over the next several years? That is essentially what Hindustan Unilever did at its Capital Markets Day […]
HUL Marketing Strategy: 3 Lessons Marketers Can Learn from Hindustan Unilever
What makes the HUL case study on marketing strategy so interesting to FMCG professionals? It isn’t just the strength of brands such as Surf Excel, Dove or Lakmé. The real lessons are in how HUL manages categories, shifts its portfolio toward future growth, invests in digital marketing and adapts its distribution across general trade, modern […]