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Latest articles
How do you grow on YouTube when your Search Impression share is just 40% | Skoda Google Marketing Kylaq Case Study
Running campaigns for Skoda Google Marketing – Kylaq Case study – an automotive brand is not simply about generating clicks. The real challenge is ensuring that the campaign is visible often enough, appears in strong…
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HUL Marketing Strategy 2026 – HUL Reveals Its Marketing Strategy for Winning in New India
Wondering what is HUL marketing strategy in 2026? What if one of India’s largest FMCG companies gave marketers a detailed look at how it plans to grow over the next several years? That is essentially…
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What Is Facebook Advertising? A Beginner’s Guide to Meta Ads in 2026.
How to run Meta Ads in 2026? Facebook advertising has evolved significantly over the years. What started as a simple way for businesses to promote posts and reach Facebook users has become a sophisticated advertising…
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Facebook Advertising 2026 – How to Create an Awesome Facebook Business Page
Looking to create an awesome Facebook Business Page in 2026? If you run a business, having a Facebook Business Page is no longer simply about putting your company name and contact details online. Your Facebook…
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Honda Google Ads Case Study: How Search Advertising Generated 225 Leads for a Honda Dealer
In this Honda Google Ads case study, we look at the performance of a lead-generation campaign we ran during June and July 2026. When someone searches Google for a new car, they are often much…
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Britannia FMCG Marketing: Q127: What FMCG Marketers Can Learn from India’s Biscuit Giant
Looking for insights into Britannia FMCG Marketing strategy?? Britannia is one of India’s most successful FMCG companies. What makes Britannia particularly interesting, however, is not simply the size of its business or its iconic biscuit…
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What Is SEO? Understanding On-Page, Technical and Off-Page SEO
What is SEO? Search Engine Optimization, or SEO, is one of the most important skills in digital marketing. Every day, millions of people use Google to search for products, services, information and answers to their…
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How Dmart, Blinkit, and Quick Commerce Are Rewriting FMCG Careers
Did you know that Dmart, Blinkit & ecommerce are currently rewriting fmcg careers. If you’re a marketing student, a freshly minted MBA, or an industry professional in FMCG, now is your time to embrace change.…
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Six Common B2B Sales Mistakes To Avoid
Stop making these 6 B2B sales mistakes. In the dynamic world of B2B sales and marketing, many professionals fall into common traps that reduce cash flow, lower profitability, lengthen the sales cycle, and cause unnecessary…
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