Awesome courses to kickstart your career growth
Latest Marketing Cases
Looking to kickstart your marketing career? We've got five of the latest marketing cases from HUL, BRITANNIA, DABUR, PROCTOR & GAMBLE & ASIAN PAINTS. All marketing cases based on key challenges that these companies are facing currently. Recorded videos. Analyzed by our panel of Industry Experts from IIMB, ISB, FMS & more. Certificate on completion.
Awesome courses to kickstart your career growth
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Marketing Case - Hindustan Unilever
As per the CEO HUL “we have identified 10 brands at the sweet spot of premiumization. All are premium brands & the market opportunity is sizeable: greater than ₹ 1000 crore with play in large segments. They are also aspirational: ahead of competition on unmissable brand superiority. The 10 brands are Surf Excel, Ponds, Lakme, Vim, Dove, Lux, Pears, Brooke Bond, Horlicks & Kissan”
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Britannia
Driving business growth with a better Route to Market Strategy. Learn how CEO Varun Berry's objective is to rewrite Route-To Market strategy to leverage high-potential outlets, upscale our salesmen's capability, upgrade technology for productivity and increase feet on the street.
Dabur
Dabur’s strategic decision to rationalize distributor inventory has been a double-edged sword. While it’s a long-term move to stabilize the supply chain, it’s impacted our top line this quarter. Sales are down by 5%, and profitability has dipped by 7%. But this was necessary to ensure fresh stocks, prevent market flooding and to ensure our distributors stay profitable.”
Proctor & Gamble
Learn about the Golden eye project - the most unique fmcg distribution model in India. This has got to be the most radical overhaul of a distribution channel in India. I mean we have been taught to expand expand expand, and here is P&G doing the exact opposite.
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Asian Paints
How to handle competition from Birla Opus. This has got to be the toughest competition that Asian Paints has faced ever in its lifetime. The challenger - Birla Opus. Rs 10,000 crores investment. Free tinting machines for dealers. Extra incentives for painters. How does Asian Paints respond?
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Our courses are based on over 25 years of corporate training workshops that we have done for all these companies.
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Founder - Maneesh Konkar
25+ years in sales, marketing and capability development.
Former ITC professional and IIM Bangalore (1995) alumnus, with experience across 75+ organisations and 25,000+ professionals trained.
I help businesses grow through digital marketing, sales transformation and corporate training.
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Listen to our Academic Head Maneesh Konkar
Watch to know more about the course & these marketing cases.
Intro by Maneesh Konkar
How to do these courses to build your career.
Marketing Case Britannia
What is this new RTM strategy?
3 marketing updates from Dabur
Why rationalise inventory to take a hit on profitability?
3 Key highlights of HUL's marketing strategy
Is the focus on premiumization paying off?
5 awesome marketing strategies of Asian Paints vs Birla Opus
A formidable competitor vs a King
How P&G distribution strategy is different?
Expand expand expand. Not in P&G.
What our learners say
Real feedback from professionals, students and organisations we've worked with.
★★★★★
"I recently took this fmcg course by Direction One Prof Maneesh Konkar and I can confidently say that it exceeded by expectations. The course content was not only comprehensive but highly relevant and practical."
Shivram Sukhatankar
MBA student
FMCG Course
★★★★★
"This digital marketing course is wonderfully designed with cases and detailed explanation of concepts. Learnt Facebook ads and Google Search and SEO in a simple manner"
Snehasis Mukherjee
Corporate Professional
DIGITAL MARKETING COURSE
★★★★★
"One of the best digital marketing course you must try. It will clear all your doubts about digital marketing & help you in your business growth."
Harshit Goel
Business Owner
DIGITAL MARKETING COURSE
Benefits of our courses
Awesome courses to kickstart your career growth
Latest Marketing Cases
Looking to kickstart your marketing career? We've got five of the latest marketing cases from HUL, BRITANNIA, DABUR, PROCTOR & GAMBLE & ASIAN PAINTS. All marketing cases based on key challenges that these companies are facing currently. Recorded videos. Analyzed by our panel of Industry Experts from IIMB, ISB, FMS & more. Certificate on completion.
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Explore our YouTube channel for practical videos on digital marketing, sales, career growth and business strategy.
