Want to join a large FMCG company?
Trade Marketing & Distributor Management Rs 1999
For ASMs & Territory Managers in fmcg & channel sales with distributors. Marketing career path in a B2C Channel Business. Learn numeric and weighted distribution to drive distribution productivity. Learn how trade marketing works. Role of a Star Channel Manager. Manpower planning in FMCG. Rotation & Working capital cycle. Why does undercutting happen in the market. Case Studies on ITC, P&G, HUL and Asian Paints on Channel management. Understand Distributor ROI. Hiring new distributors. Joint business planning with Distributors. Recorded videos. Certificate. Free Preview available.
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Annual Subscription for Rs 4999 only.
Original Price of all courses >Rs 10000
Case Studies & course content
Learn the latest challenged being faced by these companies.
Proctor & Gamble
This has got to be the most radical overhaul of a distribution channel in India. I mean we have been taught to expand expand expand, and here is P&G doing the exact opposite.
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HUL - Distributor ROI
Learn how to maintain channel health by driving distributor Return on Investment.
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ITC - Numeric & Weighted Distribution
Learn how weighted distribution can drive better marketing decisions.
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Case - Asian Paints
This has got to be the toughest competition that Asian Paints has faced ever in its lifetime. The challenger - Birla Opus. Rs 10,000 crores investment. Free tinting machines for dealers. Extra incentives for painters. How does Asian Paints respond?
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Our inspiration for our course content
Our courses are based on over 25 years of corporate training workshops that we have done for all these companies.
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About the Faculty
Course Faculty - Maneesh Konkar
25+ years in sales, marketing and corporate training. Former ITC professional and IIM Bangalore (1995) alumnus, with experience across 75+ organisations and 25,000+ professionals trained.
I help businesses grow through digital marketing, sales transformation and corporate training.
View full profile on Linkedin.
Our Industry Experts
Check out our panel of industry experts from top management institutes with >20 years experience.
Narayan Sundararaman
Strategy and Brand Consultant. Experienced business leader. Ex-Mondelēz, Cadbury, Bajaj Auto, ITC. FMS 1994
G K Suresh
22 yrs with ITC Limited. Former VP New Category Development-ITC Foods and member of Divisional Management Committee. FMS 1995
Check out some of our FMCG content
Who is this course for?
ASMs and Territory Managers in Channel sales.
managers wanting to switch into FMCG.
Management trainees and MBA students wanting to grow in FMCG.
Distributors & business owners who want to set up channel systems for their companies.
Maneesh Konkar
How this FMCG course will help you build your career.
How Zepto & Dmart are changing FMCG roles?
Read Quick commerce and Modern Tarde are changing the fmcg industry. See how.
5 Tips for Distributor Growth
If your distributor is not doing these 5 things, he is probably stuck.
Why your distributor is losing market share?
Without a structured approach to the market, your distributor is stuck.
Why outlet coverage is critical for your brand's success?
Superb TV ad. No distribution strategy? This is why your brand fails.
What our learners say
Real feedback from professionals & students who have done this course.
★★★★★
"This is a very practical course with some excellent case studies and a lot of helpful information related to the role of an Area Sales Manager in the FMCG industry.."
Saswata Bhattacharya
MBA student
Trade marketing course
★★★★★
"Took the free preview of the course but was so well crafted that I decided to pay for the course and get the actual certification."
Amogh Taskar
MBA Student
Trade marketing course
★★★★★
"This course was very insightful and contained modules, FMCG industry trends, assignments and techniques to crack interview. I enrolled for the course.......thank you Maneesh sir for the guidance!I will strongly recommend this course to all those who are passionate about FMCG industry and wants make carrier in FMCG industry.."
Ameya Pande
Sales Professional shifted to FMCG
Trade marketing course
Stuck in your career? Looking to switch to FMCG?
Want more practical insights?
Explore our YouTube channel for practical videos on digital marketing, sales, career growth and business strategy.
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Want to talk about your career?
Talk to us to get direction about your goals and strategies.
Want to join a large FMCG company?
Trade Marketing & Distributor Management Rs 1999
For ASMs & Territory Managers in fmcg & channel sales. Marketing career path in a B2C Channel Business. Learn numeric and weighted distribution to drive distribution productivity. Learn how trade marketing works. Role of a Star Channel Manager. Manpower planning in FMCG. Rotation & Working capital cycle. Why does undercutting happen in the market. Case Studies on ITC, P&G, HUL and Asian Paints on Channel management. Understand Distributor ROI. Hiring new distributors. Joint business planning with Distributors. Recorded videos. Certificate. Free Preview available.