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Digital Marketing Full Course
One single digital marketing course. Includes 14+ hours of recorded videos.
Learn SEO, social media management, Meta ads, Google Search & YouTube ads, Linkedin ads, full funnel management. Cases on Tata Curvv, Skoda, Audi, Hyundai and more.
Faculty Maneesh Konkar IIMB 95 ex ITC Digital Agency Owner.
100% Refund. Certificate.
Original Price Rs 2999. 50% off. Save Rs 1500
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Awesome content to kickstart your digital marketing career
Our courses would complement your MBA or college graduation degree and prepare you for placements & career success
Learn SEO for owned media
Don't make the mistake of starting with paid ads. Start with SEO first.
Learn digital performance metrics
Confused about CPMs, CTRs, impressions, reach, frequency, etc? Learn all this now.
Facebook & Instagram Ads Mastery
Start running campaigns in 7 days. Learn about how Digital is crushing TV and print. Master digital performance metrics, Facebook & Instagram ads with advanced tools like remarketing & using custom & look-alike audiences. Cases on Audi, Hyundai, Tata Curvv & Skoda Kylaq.
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Google Ads Mastery
Learn how to set up an awesome Google Business Profile. Understand Keyword research tool. Open a Free Google Ads Manager Account. Run effective Search & Display Lead Ads. Measure digital performance metrics.
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YouTube Ads Mastery
YouTube is the No 2 Search engine in the world after Google. Learn how to do Video Search engine optimization, Use the tool Vidiq. Run awesome YouTube ads.
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Full Funnel Marketing Strategy
Still running a single leads campaign? Drive better conversions with a full funnel digital strategy.
Our inspiration for this course
Actual campaigns that we have been running for these clients.
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Founder - Maneesh Konkar
25+ years in sales, marketing and capability development.
Former ITC professional and IIM Bangalore (1995) alumnus, with experience across 75+ organisations and 25,000+ professionals trained.
I help businesses grow through digital marketing, sales transformation and corporate training.
View full profile on Linkedin.
Listen to our awesome content on digital marketing
Watch to know more about this course.
Course Intro by Maneesh Konkar
How this course will help you build your career.
7 Tips to run fantastic digital campaigns
These 7 tips will make your campaigns successful from day 1.
How to grow your Facebook page followers
A simple campaign to grow your Facebook page followers.
Top digital marketing performance metrics
Confused about CTR, engagement, clicks etc. Watch this video.
How to use Meta Business Suite effectively
Use Meta Business Suite for comment moderation, automated responses, bulk upload of reels & more.
5 digital strategies for Shark Tank winner Go Zero icecreams
Check out our recommendations for Go Zero icecreams.
What our learners say
Real feedback from professionals & students who have taken the course.
★★★★★
"Quite Descriptive with self-explanatory examples. After doing the course, Digital Marketing seems easy to use platform."
Payal Agarwal
MBA student
Digital Marketing Full Course
★★★★★
"This digital marketing course is wonderfully designed with cases and detailed explanation of concepts. Learnt Facebook ads and Google Search and SEO in a simple manner"
Snehasis Mukherjee
Corporate Professional
Digital Marketing Full Course
★★★★★
"One of the best digital marketing course you must try. It will clear all your doubts about digital marketing & help you in your business growth."
Harshit Goel
Business Owner
Digital Marketing Full Course
Want more practical insights?
Explore our YouTube channel for practical videos on digital marketing, sales, career growth and business strategy.
Frequently Asked Questions
Q1 - What is digital marketing and why is it important for businesses today? What are the three types of digital marketing?
Digital marketing is the practice of promoting products or services using digital channels to reach, engage, and convert targeted audiences effectively. Unlike traditional marketing, digital marketing rests on three key pillars: Owned Media, Paid Media, and Earned Media. Owned Media includes your website, blog, email newsletters, and social channels. Paid Media includes advertising like Google Ads and Facebook Ads. Earned Media is organic exposure from reviews and social sharing. Digital marketing is particularly valuable because it is cost-effective and measurable.
Owned Media
Owned media refers to the digital assets and platforms that a business fully controls, such as its website, blog, email newsletters, mobile app, and branded social media profiles. These channels allow brands to create and distribute content directly to their audience without third-party interference. The main advantage of owned media is complete control over messaging, style, and brand image, enabling consistency and long-term relationship building with customers. Examples include publishing educational blog articles on the company site, maintaining an email subscriber list for regular updates, and sharing brand stories across owned social media pages.
Paid Media
Paid media involves investing in external advertising to promote your brand, products, or services on channels you don't own. This includes formats like Google Ads, Facebook or Instagram Ads, YouTube pre-roll, sponsored search listings, banner ads, and influencer partnerships. Paid media is effective for quickly boosting brand awareness, driving targeted traffic, and supporting specific campaigns with measurable outcomes. For example, a business might launch a paid Facebook ad targeting young professionals or invest in Google search ads to appear at the top of results for relevant keywords.
Earned Media
Earned media represents the organic exposure and publicity your business receives as a result of others sharing or endorsing your brand. It is generated by word-of-mouth, customer reviews, social media shares, online mentions, press coverage, and influencer recommendations, without direct payment or control. Earned media is valuable because it signals credibility and trust, as it comes from third parties rather than your brand's own messaging. Examples include positive customer testimonials on review sites, shares of your content by satisfied users on LinkedIn, and media articles highlighting your success stories.
Q2 - What is the career scope for digital marketing in India?
The career scope for digital marketing in India is expansive and growing rapidly. Key roles include Digital Marketing Executive, Social Media Manager, SEO Specialist, PPC Analyst, Content Marketer, and more. Salaries start from ₹15,000-₹30,000 monthly at entry level and can go up to ₹20-50 lakhs annually for senior positions or agency owners."
Digital marketing offers diverse career paths that accommodate a variety of skills and interests. Entry-level roles such as Digital Marketing Executive and Content Marketer involve executing campaigns, creating engaging digital content, and managing social media platforms. As professionals gain experience, they can specialize in areas like Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, email marketing, or data analytics.
Each specialization has its own set of tools and techniques, allowing marketers to become experts in driving traffic, leads, and conversions.
Mid-level and senior digital marketing roles focus more on strategy, campaign management, and team leadership. Digital Marketing Managers and Social Media Managers develop comprehensive marketing strategies, coordinate cross-channel campaigns, allocate budgets, and analyze performance metrics to optimize results.
They collaborate with sales teams, creative agencies, and IT departments to ensure cohesive brand messaging and maximize ROI. Leadership roles require strong analytical abilities, communication skills, and experience managing teams and projects.
The digital marketing field also offers entrepreneurial and freelance opportunities, where skilled marketers independently manage client campaigns or consult businesses on digital growth strategies. Digital marketing’s continuously evolving nature requires professionals to stay updated with the latest tools, platforms, and trends.
Certifications, advanced courses, and practical experience can boost career advancement and salary progression. Overall, the dynamic and high-demand environment makes digital marketing a promising and rewarding career choice in India.
Q3 - What are the top five steps to learn digital marketing?
Steps:
(1) Start with expert YouTube Playlists;
(2) Enroll in online courses;
(3) Run real-world campaigns;
(4) Analyze performance daily;
(5) Keep learning with blogs and webinars. This builds a strong foundation for a digital marketing career
Start with expert YouTube Playlists
YouTube offers free access to expert-led playlists where beginners can learn fundamentals and advanced digital marketing concepts at their own pace. Popular channels cover topics like SEO, social media marketing, paid ads, and analytics with practical tips and real-world case studies.
Enroll in online courses
Structured online courses provide in-depth knowledge, certifications, and hands-on projects, helping learners build a solid foundation. These courses often include guidance from industry professionals, covering the latest tools and strategies used by top marketers.
Run real-world campaigns
Practical experience gained by running live campaigns on platforms like Google Ads or Facebook Ads is crucial for mastering digital marketing. Managing actual budgets and audiences helps develop problem-solving skills and understand campaign optimization.
Analyze performance daily
Regularly reviewing metrics such as traffic, conversions, and ad spend enables marketers to identify what’s working and what needs improvement. Performance analysis drives data-driven decision-making to maximize campaign success.
Keep learning with blogs and webinars
Digital marketing is ever-evolving, and staying updated through industry blogs, webinars, and podcasts ensures continuous skill enhancement. Following thought leaders and case studies allows marketers to adapt to new trends and technologies.
Q4 - What is SEO in digital marketing? What is the difference between SEO and SEM?
SEO (Search Engine Optimization)
SEO is the practice of optimizing a website to improve its visibility and ranking on search engine results pages organically. It includes three main components: on-page SEO, which focuses on optimizing content and HTML source code such as keywords, title tags, and meta descriptions; off-page SEO, which involves building backlinks and enhancing the website’s authority through social sharing and external mentions; and technical SEO, which ensures the website’s structure, performance, and crawlability meet search engine standards. Together, these elements help search engines understand the website’s relevance and quality to rank it higher, driving more organic traffic.
SEM (Search Engine Marketing)
SEM involves using paid advertising to increase website visibility on search engines, usually through platforms like Google Ads and Bing Ads. Unlike SEO, which targets organic rankings, SEM allows businesses to bid for ad placement in search results based on specific keywords relevant to their products or services.
SEM provides immediate visibility and traffic by displaying paid ads above or alongside organic search results. It includes strategies such as pay-per-click (PPC) campaigns that focus on maximizing ROI through constant optimization of ad copy, targeting, and bidding.
Q5 - What are the 7 different types of digital marketing?
Main types: SEO, SEM/PPC, Social Media Marketing, Content Marketing, Email Marketing, Video Marketing, and Affiliate/Influencer Marketing. Integrating these builds a robust digital strategy.
SEO (Search Engine Optimization)
SEO is the process of optimizing a website to improve its visibility and ranking on organic search engine results pages. It consists of three main components: on-page SEO, which focuses on optimizing page content like keywords, meta tags, and headings; off-page SEO, which involves building backlinks and increasing site authority through external sources; and technical SEO, which ensures website functionality, speed, and crawlability meet search engine standards. A well-executed SEO strategy helps attract targeted, unpaid traffic and enhances the user experience.
SEM/PPC (Search Engine Marketing / Pay-Per-Click)
SEM involves paid advertising to appear on search engine results, complementing SEO’s organic efforts by providing immediate visibility. Advertisers bid on keywords, and their ads show up above or beside organic results, with costs typically based on clicks (PPC). This method allows precise targeting, budget control, and quick testing of campaigns. Platforms like Google Ads and Microsoft Advertising are popular SEM channels.
Social Media Marketing
This type of marketing leverages social media platforms like Facebook, Instagram, LinkedIn, and Twitter to build brand awareness and engage with audiences. It includes organic posts, paid ads, influencer collaborations, and customer interactions. Social media marketing drives traffic, generates leads, and fosters brand loyalty through consistent content and community building.
Content Marketing
Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a clearly defined audience. Formats include blog posts, ebooks, videos, infographics, podcasts, and webinars. Good content marketing helps build trust, educate prospects, and support other digital channels by enhancing SEO and social media strategies.
Email Marketing
Email marketing is the use of targeted emails to nurture relationships, promote offers, and drive conversions. It remains one of the highest ROI digital channels due to its direct nature and personalization capabilities. Automated email workflows, segmentation, and engaging content help businesses maintain customer engagement and encourage repeat sales.
Video Marketing
Video marketing involves creating video content to promote, educate, or entertain an audience. Videos can be placed on social media, websites, YouTube, or used in paid campaigns. This format effectively conveys messages, increases engagement, and improves conversion rates due to its visual and emotional appeal.
Affiliate/Influencer Marketing
Affiliate marketing partners with individuals or businesses who promote products in exchange for a commission on sales. Influencer marketing uses popular personalities on social media to endorse brands and products to their followers. Both methods leverage trust and social proof, expanding reach and driving targeted traffic and sales.
Q6 - How can Direction One's Digital Marketing Course help me in becoming a superb digital marketer?
The Direction One Consulting Digital Marketing Full Course is designed to comprehensively equip learners with the knowledge, skills, and hands-on experience needed to become exceptional digital marketers.
Here is how this course can help in multiple ways:
Structured Learning Path
The course offers a well-organized curriculum that covers all major digital marketing domains including SEO, SEM, email marketing, social media marketing, content marketing, analytics, and paid advertising on platforms like Facebook and Google. This structured approach ensures learners build a strong foundational understanding before progressing to advanced techniques.
Hands-On Campaign Experience
Practical exposure is a core part of the course, with real-world case studies and campaign exercises that simulate managing digital ads and marketing projects. Running actual Facebook and Google Ads campaigns allows learners to gain confidence in campaign setup, audience targeting, budget management, and performance optimization.
In-Depth Platform Training
The course provides detailed training on critical tools and platforms essential for any digital marketer today. Learners get step-by-step insights into Facebook Business Manager, Google Ads interface, Google Analytics, and SEO tools, enabling them to independently handle digital marketing tasks and troubleshoot issues.
Industry-Relevant Skills
Developed and taught by an experienced consultant with over 20 years working across FMCG, IT, manufacturing, and media industries, the course emphasizes practical, market-tested strategies. Learners acquire skills in negotiation, client handling, data-driven decision-making, and creative campaign management relevant to real agency and corporate environments.
Certification and Career Support
Upon completion, students receive a recognized certificate that adds credibility when seeking jobs, freelance projects, or agency roles. Additionally, the course often includes career guidance, interview preparation, and resume-building support to boost employability and career growth prospects.
Continuous Updates and Support
Given the fast-paced nature of digital marketing, the course content is regularly updated to align with platform changes, new features, and emerging best practices. Learners also benefit from ongoing support, discussion forums, and access to expert advice, ensuring continuous learning even after the course ends.
Comprehensive Coverage for All Levels
Whether starting as a beginner or looking to deepen existing skills, the course caters to different proficiency levels with customizable learning paths. This flexibility enables learners to specialize or broaden their skill set, making them highly versatile and competitive digital marketing professionals.
In summary, Direction One’s Digital Marketing Full Course is a one-stop solution for mastering the art and science of modern digital marketing, combining theoretical knowledge, hands-on application, and career support to develop highly capable and market-ready digital marketing experts.
Frequently Asked Questions
Q7 - How do I get 10k followers on my Facebook page?
To reach 10,000 followers on your Facebook page, there are two primary strategies: growing organically by improving your content and community, and accelerating growth by running targeted Facebook ads. Below are detailed bullet points for each approach.
Organic Growth Through Improved Content
- Consistently publish high-quality and relevant posts that engage your target audience, such as how-to guides, tips, behind-the-scenes stories, and industry insights. Use a mix of formats like images, videos, infographics, and live sessions to boost shares and comments. The more your content resonates, the more likely it is to be organically shared, bringing new followers to your page.
- Optimize your Facebook page by filling out all profile sections, using a memorable vanity URL, and including keywords relevant to your niche. Encourage satisfied customers to leave positive reviews, as highly-rated pages rank better in Facebook search and are more likely to be suggested to new users. An optimized and credible page is easier for people to discover and trust.
- Foster community by responding to comments, creating polls and discussions, and encouraging followers to tag friends, participate in challenges, or join a dedicated Facebook Group. Engagement tactics like contests and giveaways that ask participants to like, share, and tag can rapidly increase visibility. Being active within other relevant Facebook groups also helps draw interested users back to your page over time.
Accelerating Growth with Facebook Ads
- Create targeted “Page Like” or “Engagement” campaigns using Facebook Ads Manager to reach people most likely to be interested in your content or industry. Use detailed targeting by selecting interests, demographics, and geographic locations that match your ideal audience, and regularly A/B test creatives to maximize results. Paid campaigns give an immediate boost by placing your page in front of new viewers who can convert into followers.
- Design visually compelling ads and clear calls-to-action that invite people to follow your page for valuable updates, tips, or exclusive content. Advertise your best-performing posts to widen their reach and encourage new users to like or follow your page after seeing high-value content. Rotating ad creatives and adjusting budgets for top-performing segments make your spend more effective.
- Monitor performance closely in Facebook Insights and Ads Manager, tracking which ads and audience segments deliver the most affordable new followers. Optimize regularly by reallocating budget toward successful ads and improving underperforming ones. Combining paid strategies with an ongoing organic content plan helps sustain long-term growth far beyond the initial follower milestone.
Q8 - What are digital marketing performance metrics for lead generation ads?
Common digital marketing metrics and KPIs (Key Performance Indicators) that digital marketers use include:
- Impressions and Reach
Impressions measure how many times your content or ad is shown, while reach counts the unique users who see it. These metrics are fundamental for assessing brand awareness and campaign visibility. High impressions with low reach may indicate the same audience is seeing your content multiple times.
- Click-Through Rate (CTR) and Cost Per Click (CPC)
CTR shows the percentage of users who clicked your ad or link out of those who viewed it. CPC measures the average cost you pay for each click on your campaign. Both metrics help evaluate the effectiveness and efficiency of your ads and content in driving audience engagement.
- Conversion Rate and Cost Per Conversion/Lead
Conversion rate is the ratio of users who complete a desired action, such as making a purchase or signing up for a newsletter, relative to the total number of visitors. Cost per conversion or cost per lead tells you how much you are spending for each successful result. These KPIs are critical for optimizing campaigns towards business outcomes rather than just clicks.
- Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC)
ROAS shows how much revenue you earn for each dollar spent on advertising, highlighting overall campaign profitability. CAC reflects the average cost involved in acquiring a new customer. Tracking these KPIs helps ensure your marketing budget is delivering real business growth.
- Engagement Metrics (Likes, Shares, Comments, Time on Page)
Engagement metrics show how audiences interact with your content across platforms, from likes and comments to average time spent on landing pages. High engagement rates indicate content relevance and brand affinity. These metrics are valuable for refining messaging and content strategies to better connect with target audiences.
- Customer Lifetime Value (CLV)
CLV estimates the total revenue you can expect from a single customer over their entire relationship with your business. This long-term KPI guides digital marketers in deciding how much to invest in customer acquisition and retention strategies. Understanding CLV helps prioritize higher-value audiences and long-term profitability.
- Search Engine Rankings and Organic Traffic
Ranking for relevant keywords and attracting organic search traffic are vital for sustainable growth in digital marketing. Monitoring shifts in search rankings and the volume of organic visitors provides insights into your SEO effectiveness. Higher search rankings lead to greater visibility, authority, and ultimately more conversions.
Q9 - What is Meta Business Suite & why is it required for marketers?
Meta Business Suite is an all-in-one platform developed by Meta (formerly Facebook) that allows businesses to manage their Facebook and Instagram pages, ads, messages, and analytics from a single dashboard. It is designed to streamline all aspects of social media management, including creating and scheduling content, responding to customer inquiries, tracking performance, and running ad campaigns. For digital marketers, Meta Business Suite is a crucial tool for maintaining an organized workflow, optimizing engagement, and making data-driven decisions.
Key Features of Meta Business Suite
- Unified Inbox: Manage comments and messages from Facebook and Instagram in one place, making it easy to respond promptly and maintain customer relationships.
- Content Scheduling: Create, schedule, and publish posts to both Facebook and Instagram in advance, ensuring a consistent presence across platforms even outside working hours.
- Analytics & Insights: Access in-depth performance data such as reach, engagement, and audience demographics to analyze which content and campaigns are generating the best results.
- Ad Management: Design, launch, and monitor advertising campaigns for Facebook and Instagram in a streamlined, unified interface.
- Collaboration & Team Management: Assign roles, delegate tasks, and collaborate securely within a team, improving coordination when managing campaigns as a group.
- CRM and E-commerce Integration: Easily catalog products, manage inventory, and set up shoppable posts while tracking customer interactions and sales performance directly from the dashboard.
Why Every Marketer Should Know Meta Business Suite
- It centralizes social media management, saving time and effort by eliminating the need to switch between multiple platforms for content, ads, and customer interactions.
- The powerful analytics offer actionable insights for improving strategy, audience targeting, and ROI on marketing spend.
- Mastery of Meta Business Suite ensures a marketer can plan, execute, and optimize campaigns efficiently—which is critical for building brand presence and driving business results in today’s digital environment.
Q10 - After doing this digital marketing course, I want start my own digital agency. How do I start working on my clients social media pages?
Request page and account access
Ask your client to add you as a partner or user in their Meta Business Suite or Business Manager dashboard. They will need your email address or Facebook Business ID and can assign specific roles for each asset, such as Admin, Editor, or Advertiser. This ensures you have secure, permission-based access without needing their login credentials.
Assign permissions for Facebook, Instagram, and Ads
The client should separately assign you access to their Facebook Page, Instagram Account, and Ad Manager—each allows for customized permissions like creating posts, running ads, or viewing analytics. Access can be managed and adjusted easily by your client at any time. Make sure you are granted the proper level of access needed to carry out your digital marketing duties effectively.
Accept invitation and confirm access
Once the invitation email arrives, follow the link to accept access and set up your permissions. Log in to Meta Business Suite to verify that you can view and manage the assigned Facebook pages, Instagram profiles, and ad accounts. Always clarify with your client what you can and cannot do, and recommend keeping access permissions up to date as your working relationship evolves.
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