HUL Case Study| 2026 – HUL Reveals Its Marketing Strategy for Winning in New India
In this HUL case study, we look at the HUL marketing strategy for 2026 for winning in new India. What if one of India’s largest FMCG companies gave marketers a detailed look at how it plans to grow over the next several years? That is essentially what Hindustan Unilever did at its Capital Markets Day […]
Britannia FMCG Marketing: Q127: What FMCG Marketers Can Learn from India’s Biscuit Giant
Looking for insights into Britannia FMCG Marketing strategy?? Britannia is one of India’s most successful FMCG companies. What makes Britannia particularly interesting, however, is not simply the size of its business or its iconic biscuit brands. It is the way the company manages products, pricing, distribution, channels, consumer behaviour and regional markets. Britannia’s latest quarterly […]