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Direction One Consulting
Oct 19, 20201 min read
Interview with G K Suresh former VP Marketing ITC + book review "Blitzscaling" by Reid Hoffman.
Join Maneesh Konkar in a free-wheeling discussion with G K Suresh, former VP Marketing at ITC. Listen to how ITC addressed marketing...
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Direction One Consulting
May 22, 20201 min read
Tough Times don't last, tough people do.
There are three responses to a crisis. 1. Deer in the Headlights. Freeze. Fear. OMG. Do you know how many cases we had yesterday? 2. Hide...
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Direction One Consulting
May 18, 20201 min read
A CEO’s guide to re-energizing the senior team
One of the key roles of a CEO in these times. Become a Coach to your senior management team. ....doesn’t require a CEO to become an...
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May 12, 20201 min read
Its Time to Build – Marc Andreessen
a classic piece on leadership. he writes about America, but it holds true everywhere - especially for us in India. Every step of the way,...
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May 12, 20201 min read
The most important metrics you are not tracking - HBR
A growing number of organizations are becoming more customer-centric by adopting, measuring, and optimizing CPIs — whether their...
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May 12, 20201 min read
HBR - Reinventing your Career
Keep learning something new Get going on projects The most common path to a career reinvention involves doing something on the side —...
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May 12, 20201 min read
8 actions CEOs can take to successfully restart economic activity in their firms.
Identify and capture pockets of profitable growth. Investor logic will be needed to fund demand; companies will have to be ready to...
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May 11, 20201 min read
F&B Startups Thriving - Big Basket, Licious examples.
How Big Basket / Licious / Delivery are Thriving & Growing in these tough times. Big Basket has increased productivity by 23% using...
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May 11, 20200 min read
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May 11, 20200 min read
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